Never Due is the fruition of years of working meaningless jobs we didn’t enjoy and going through the motions. Instead of dealing with it like most, we decided to do something about it. We wanted to create something that portrayed us from a creative standpoint and drew inspiration from the many things we enjoy. Whether it be the fitness, surf, or streetwear lifestyles. We wanted to create high quality products that we ourselves would want to wear, and buy, focusing on all the details.
If we’ve learned anything, it’s that life is all about progression, change, and making the most of every opportunity presented no matter how big or small it may be. You’re Never Due at the top, you have to work to get there.